High-Conversion Redesign
for Affordable Charter
High-Conversion Redesign
for Affordable Charter
UI/Ux Designer, Copywriter
Figma
Charter service
CASE STUDY / 2026
Easily Navigable Bus Rental Website
Easily Navigable Bus Rental Website
A redesign for a bus rental website to make it easily understandable and navigable, reducing the cognitive load for the user
Industry
Transportation
Services
Product design
Platform
Website
Role & timeline
Lead designer · 8 weeks
Add a process image here
Add a process image here
Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
01 / PROJECT OVERVIEW
The current website for this bus rental company was very cluttered and confusing to navigate. There were no clearly defined goals and no proper section to search for the buses.
The company’s warehouse and order operations were managed through fragmented workflows, making it difficult to maintain visibility, efficiency, and control across the supply chain. To streamline operations and create a single source of truth, we designed a unified Warehouse Management System (WMS) and Order Management System (OMS) that centralized warehouse administration, inventory management, and order processing into one scalable platform with role-specific experiences for warehouse teams and sellers.
The company’s warehouse and order operations were managed through fragmented workflows, making it difficult to maintain visibility, efficiency, and control across the supply chain. To streamline operations and create a single source of truth, we designed a unified Warehouse Management System (WMS) and Order Management System (OMS) that centralized warehouse administration, inventory management, and order processing into one scalable platform with role-specific experiences for warehouse teams and sellers.
02 / Approach
Rather than following a traditional design approach, we adopted a modern, AI-integrated workflow that accelerated the design process while ensuring every user flow was carefully crafted around the needs, behaviors, and requirements of the end user.
Rather than following a traditional design approach, we adopted a modern, AI-integrated workflow that accelerated the design process while ensuring every user flow was carefully crafted around the needs, behaviors, and requirements of the end user.
Rather than following a traditional design approach, we adopted a modern, AI-integrated workflow that accelerated the design process while ensuring every user flow was carefully crafted around the needs, behaviors, and requirements of the end user.
Step 01
Discovery
Step 02
Research and discovery
Step 03
Design
Step 04
Prototype & Handoff
03 / my Contribution
As a UX Intern reposnible for creating all the necessary screens, i started by designing a feature list. when that was done i made a detailed flow diagrams that would not only help me design the screens one by one but also help the devs to navigate the screens in the development state. at this point of time Little to no AI was used and the whole process was done manually
As a UX Intern reposnible for creating all the necessary screens, i started by designing a feature list. when that was done i made a detailed flow diagrams that would not only help me design the screens one by one but also help the devs to navigate the screens in the development state. at this point of time Little to no AI was used and the whole process was done manually
As a UX Intern reposnible for creating all the necessary screens, i started by designing a feature list. when that was done i made a detailed flow diagrams that would not only help me design the screens one by one but also help the devs to navigate the screens in the development state. at this point of time Little to no AI was used and the whole process was done manually
Understand the product
Understand the product
Upon the task being assigned i first along with the team reached out to understand the current market products.
Upon the task being assigned i first along with the team reached out to understand the current market products.
Upon the task being assigned i first along with the team reached out to understand the current market products.
Find the friction
Find the friction
Interviewed counselors to uncover daily workflows, pain points, and what already worked for them.
Interviewed counselors to uncover daily workflows, pain points, and what already worked for them.
Interviewed counselors to uncover daily workflows, pain points, and what already worked for them.
Wireframe the path
Wireframe the path
Aligned the team on every project-management flow through focused wireframes before moving into visual design.
Aligned the team on every project-management flow through focused wireframes before moving into visual design.
Aligned the team on every project-management flow through focused wireframes before moving into visual design.
Design and prototype
Design and prototype
build high fidelity screens, went through minor back and forth with the team to align better on the deliverables
build high fidelity screens, went through minor back and forth with the team to align better on the deliverables
build high fidelity screens, went through minor back and forth with the team to align better on the deliverables
Add a process image here
Add a process image here
Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
04 / key solutions
Live order tracking
Every order carries a clear, current status from intake through dispatch.
Structured Segregation
Every flow inside the warehouse or during ordering can easily be tracked and acessed thanks to well segregated layout
Add a process image here
Add a process image here
Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
Add a process image here
Add a process image here
Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
Add a process image here
Add a process image here
Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
Let’s build something
meaningful together.
Aatik Ahmad 2026
Available for work