Redesigning Crossroads Chemists’
Website to Improve Patient Conversion
Redesigning Crossroads Chemists’
Website to Improve Patient Conversion
UI/Ux Designer
Figma
Healthcare B2C
CASE STUDY / 2026
High-converting pharmacy website
High-converting pharmacy website
A user friendly pharmacy website for easier medicine tracking and pharmacy management.
Industry
Health care
Services
Product design
Platform
Web design
Role & timeline
Designer . 8 weeks.
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Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
01 / PROJECT OVERVIEW
The pharmacy had a low-converting website that wasn't optimized for their diverse end user group. They needed a modern website redesign where their patients could track their medicine and make it easier for people with a different pharmacy to shift to Crossroad Chemists Pharmacy.
The company’s warehouse and order operations were managed through fragmented workflows, making it difficult to maintain visibility, efficiency, and control across the supply chain. To streamline operations and create a single source of truth, we designed a unified Warehouse Management System (WMS) and Order Management System (OMS) that centralized warehouse administration, inventory management, and order processing into one scalable platform with role-specific experiences for warehouse teams and sellers.
The company’s warehouse and order operations were managed through fragmented workflows, making it difficult to maintain visibility, efficiency, and control across the supply chain. To streamline operations and create a single source of truth, we designed a unified Warehouse Management System (WMS) and Order Management System (OMS) that centralized warehouse administration, inventory management, and order processing into one scalable platform with role-specific experiences for warehouse teams and sellers.
02 / Approach
I started the redesign by studying other high performing pharmacy websites in the area to understand what worked well for their users. These insights helped shape a simpler website focused on patients and end users, making it easier to manage medicines and transfer prescriptions from another pharmacy.
I started the redesign by studying other high performing pharmacy websites in the area to understand what worked well for their users. These insights helped shape a simpler website focused on patients and end users, making it easier to manage medicines and transfer prescriptions from another pharmacy.
I started the redesign by studying other high performing pharmacy websites in the area to understand what worked well for their users. These insights helped shape a simpler website focused on patients and end users, making it easier to manage medicines and transfer prescriptions from another pharmacy.
Step 01
Discovery
Step 02
Research and discovery
Step 03
Design
Step 04
Prototype & Handoff
03 / my Contribution
I started by discussing the redesign goals with the pharmacy owner and understanding his key requirements, including keeping the existing color palette. I then redesigned the hero section with clearer CTAs for contact and onboarding, while adding custom illustrations to give the website a more distinct and personalized visual identity.
I started by discussing the redesign goals with the pharmacy owner and understanding his key requirements, including keeping the existing color palette. I then redesigned the hero section with clearer CTAs for contact and onboarding, while adding custom illustrations to give the website a more distinct and personalized visual identity.
I started by discussing the redesign goals with the pharmacy owner and understanding his key requirements, including keeping the existing color palette. I then redesigned the hero section with clearer CTAs for contact and onboarding, while adding custom illustrations to give the website a more distinct and personalized visual identity.
Understanding the requirement
Understanding the requirement
After discussing the redesign with the pharmacy owner, I identified key user needs, including a Spanish translation feature for Spanish speaking customers.
After discussing the redesign with the pharmacy owner, I identified key user needs, including a Spanish translation feature for Spanish speaking customers.
After discussing the redesign with the pharmacy owner, I identified key user needs, including a Spanish translation feature for Spanish speaking customers.
Start redesigning
Start redesigning
This phase included redesigning the website, where I added some unique features like custom illustrations and translation variant
This phase included redesigning the website, where I added some unique features like custom illustrations and translation variant
This phase included redesigning the website, where I added some unique features like custom illustrations and translation variant
Preparing to develop
Preparing to develop
Through continuous collaboration with the client, I refined and finalized the required screens, organized the design files, and prepared a structured handoff for the development team.
Through continuous collaboration with the client, I refined and finalized the required screens, organized the design files, and prepared a structured handoff for the development team.
Through continuous collaboration with the client, I refined and finalized the required screens, organized the design files, and prepared a structured handoff for the development team.
Add a process image here
Add a process image here
Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
04 / key solutions
High-converting website
The redesign introduced clearer CTAs, forms, and location details, making it easier for patients to find the pharmacy and take action.
Unique design
The website also stands out from its competitors as it takes a colorful and unique approach to design with custom illustrations
Add a process image here
Add a process image here
Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
Add a process image here
Add a process image here
Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
Add a process image here
Add a process image here
Use this space for sketches, workshops, or final UI.
Use this space for sketches, workshops, or final UI.
Let’s build something
meaningful together.
Aatik Ahmad 2026
Available for work